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City of Durham Crosswalk

typography design + WAYFINDING EXPERIENCE

 

Bold geometric shapes are used to create arrows and abstract letters for an engaging wayfinding experience. This is part of the Durham SmART Cities initiative to increase public safety. The crosswalk is made visible throughout the day and night with the use of bold and vibrant colors. This is installed at the intersection of W Club Blvd and Watts Street in Durham, NC.









             

Color palette is designed to complement the
City of Durham and GO Transit branding systems.